
Corporate Travel Managers and Meeting Managers, no matter the
size or design of their travel or meetings program, experience some
form of leakage in their program. What this means is that at
some point the travel / meeting manager does not know where
their travelers are located, how they booked their travel, or even
how to locate them in a time of emergency. Even with the best
compliance to a managed travel and meetings program, someone at
some point needs to deviate. Failure to execute on...
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Ok so we get it…a good strong SMMP is great for an organization,
but what about the integration with the corporate travel
department?
As a travel manager it was always frustrating to me that I
didn’t have the knowledge of what meetings were happening where and
when. I received complaints from my travelers that it was a
cumbersome process for booking and they were confused about whether
attending a meeting required them to follow the current travel
policy. There had to be a better way. I knew...
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One of my favorite lines from the greatest baseball movie ever
created, Field of Dreams, is “If you build it, he
will come.” At Cvent, “he” becomes our customers. We
take great pride in listening to our prospect and client requests,
and consistently enhance our platform to remain the leader in the
meetings management technology space.
Tonight, we will release hundreds of new features across all of
our product lines. Here are just a few of the highlights:
Strategic Meetings Management
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I'm thrilled to share this special guest blog post from
Aberdeen Research Director, Chirstopher Dwyer!
Register now for our special webinar,
Emerging Strategies for the Next Generation of Meetings and
Events, on Thursday, November 8. Best, LE

As an industry analyst in multiple spaces (spend management,
procurement, events management, travel and expense, contingent
workforce management, etc.), I often experience first-hand various
“evolutions” within traditional business functions and...
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As a member of the new generation in today’s workforce, I am
always asked the question, “Why is it important for me to not only
have a smartphone, but also have an application for my job or
meetings/events for that matter?” There is no concrete
answer. However, like other technologies, mobile and
encompassing mobile applications (mobile apps) enable new ways of
working and communicating. In past, we used printed copies of
agendas, educational material, and more to gather information to
enhance...
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Yesterday GBTA wrapped up its 2012 Convention. The theme,
“Success in Every Direction” definitely proved fitting as I believe
all attendees will leave inspired by new ideas to help them achieve
success. Boston proved a fantastic host-city to a record number of
supplier and buyer attendees who spent the week learning,
networking, and discussing trends and the direction of the
industry. One of the highlights of GBTA’s Convention is
always the great key-note speakers and this year’s lineup of...
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Meeting managers work with many different departments within an
organization (or at least they should), and one of those key
stakeholder groups are the folks who are responsible for brand
management. Let’s consider first a few key definitions,
courtesy of businessdictionary.com).
What is a brand?
Unique design, sign, symbol,
words, or a combination of these, employed in creating an image
that identifies a product and differentiates it from its
competitors. Over time, this image becomes...
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In case you missed it, yesterday Cvent announced that we have
acquired, Seedlabs, one of the leading companies for mobile apps
for consumer and social events. This acquisition is incredibly
exciting for the Cvent team as it not only marks an important
milestone for our company as our first ever acquisition, it also
means the ability for much more technological innovation across all
of our product lines.

Please
click here to read our CEO Reggie Aggarwal’s comments on the
acquisition and how this...
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Ever wonder how other companies are doing with gaining adoption
to meeting policies? Or how much group travel is being routed
preferred TMC’s at other organizations? Now here’s your
chance to get some perspective!
Cvent's latest report,
Benchmarking Your Strateigc Meetings Management Program, gives
you a peek at how other companies are overcoming obstacles and
finding success with their SMM initives.
Let us know what you think of the report!
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Does your current strategic meetings management strategy include
planning for your social media presence?
These days, it’s hardly enough to just send out an email
invitation for a meeting and expect to gain the attention of all of
those who should attend your meeting – you need the message to “go
viral” and make its way through social media channels and get
noticed. This is true not just for public events, but for
corporate and association events as well. Between LinkedIn,
Facebook, Twitter...
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