At Cvent, we're no stranger to acronyms—we use lots of them! Whether you're just beginning to dip your toe in the waters of starting a strategic meetings management program or a few years into the journey, all the meetings industry acronyms are still bound to trip you up on occasion.
Hopefully you've never said SMMP and had people think you said: SMB, MSG, SMS, or even some of the others! During the recent Corporate Meetings Summit, we debuted this short video about a Director of Meetings' quest to understand SMMPs after receiving a directive from his CFO to implement a program internally.
And despite what the Cvent receptionist says about SMMP being easy (It’s the strategic management of enterprise-wide meeting related processes, spend, volumes, standards and suppliers to achieve quantitative cost-savings, risk mitigation and superior service), we know its a little more complicated than just pulling a P & L report.
Download our 5 Myths of Strategic Meetings Management whitepaper to gain a deeper understanding of what it takes to successfully implement an SMMP.